In October 2014, British Journalist Jeremy Wagstaff reported on Innovation and Start-up in the Water Technology Market in his article titled: Drip, drip: Water startups slowly tap a glacial industry.
“Innovation in water hasn’t been entirely glacial. But when startups try to sell their technology to utilities focused on ensuring a regular and clean supply of water, new ideas take a back seat to safety and reliability.”
BlueTech Research CEO Paul O’Callaghan contributed views on the challenges that face startups: “One of the challenges of these companies is that they need a lot of money to get them over the hurdle,” he says. While those who need less than $10 million will likely find suitors, others who need much more than that will struggle. “If it takes that much to kick-start things and get it up and running, that makes it a capital-intensive business.”
Read the full article and the thoughts of Cindy Wallis-Lage, Black & Veatch; Amir Peleg, TaKaDu; Melchior van Wijlen, Optiqua and Andreas Kroll, MINT. REUTERS SUMMIT: Drip, drip: Water startups slowly tap a glacial industry.
