At the 18th European Biosolids & Organic Resources Conference & Exhibition, O2 Environmental TAG Member Tim Evans presented a paper on the importance of understanding the market before making a product. Having established customers’ needs and wants, is it possible to manufacture a product that satisfies them consistently? Product design (including branding and packaging), distribution and promotion are important but perhaps the make or break for many products is routes to market.
To further understand this process, please read the complete article by Dr. Tim Evans:
Marketing, Making and Selling Products Based on Organic Resources
